William Zinsser affirms a truth: intention trumps craft.
A work of art is good if it has grown out of necessity. In this manner of its origin lies its true estimate: there is no other.
—Rainer Maria Rilke, Letters to a Young Poet
In this blog largely about craft, sometimes I must remind myself that intention is more important than craft. That is, the spirit behind the work is at least as important as that which makes it visible. I saw this years ago in daily journalism, where craft was enshrined to avoid talking about the messy, subjective self (I wrote about this here in 2008, in “Between Self and Story“). Of course the self and its niceties cannot become manifest, cannot become art without . . . craft. Craft is the refinery that processes the ocean of self into the sweet elixir of art. So craft, sure—it’s what we can readily discuss. But who we are determines what we see and what we ponder, which determines what we write.
William Zinsser expresses this notion beautifully in The Writer Who Stayed, a compilation of his concise columns for The American Scholar. Here’s Zinsser on intention:
Tips can make someone a better writer but not necessarily a good writer. That’s a larger package—a matter of character. Golfing is more than keeping the left arm straight. Every good golfer is an engine that runs on ability, ego, determination, discipline, patience, confidence, and other qualities that are self-taught. So it is with writers and all creative artists. If their values are solid their work is likely to be solid.
In my own work I operate within a framework of Christian values, and the words that are important to me are religious words: witness, pilgrimage, intention. I think of intention as the writer’s soul. Writers can write to affirm and to celebrate, or they can write to debunk and destroy; the choice is ours. Editors may want us to do destructive work to serve some agenda of their own, but nobody can make us write what we don’t want to write. We get to keep intention.
I always write to affirm. I choose to write about people whose values I respect; my pleasure is to bear witness to their lives. Much of my writing has taken the form of a pilgrimage: to sacred places that represent the best of America; to writers and musicians who represent the best of their art. Tips didn’t get them there.