Archive for October, 2014

Book event lessons

October 31, 2014 | 12 Comments

At three book festivals this year—the Ohioana Book Conference in Columbus, the Kerrytown Book Festival in Ann Arbor, and most recently Books by the Banks in Cincinnati—I learned an author needs an elevator pitch.

I already knew this. I had an elevator speech, which I’d used on editors and agents. But the learning curve applies: competency plunges at first in new circumstances. I hadn’t faced prospective readers as an author. So I screwed up and had to re-learn what I knew. Lessons so basic and obvious that they’re mentioned by anyone with a nodding acquaintance with authorial self-promotion.

You need a few crisp phrases. People will ask you what your book is about. “It’s about the ten years my family and I lived on a sheep farm in Appalachia,” I’d say. Thus I learned that farming isn’t a sure-fire sales pitch. No one knows anymore what you mean by that, if anyone ever did. Farming’s become, at best, exotic. At worst it is associated with abuses like erosion, toxic chemicals, and animal cruelty.

People are confused—too many labels flying around—and their eyes dim as they try to slot you. Hard-fisted agribusinessman, crunchy homesteader, one of Joel Salatin’s better-than-organic grass-based acolytes? Pray tell? No, on second thought, don’t. People wonder what you’re going to inflict on them under this rubric. Are you writing about livestock that really were pets—mooning over them and boring my ears off? Or does this story involve animal deaths—because, forget it, I like warm and fuzzy, not bloody—don’t we have enough trauma to deal with as it is?

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Novel as waking dream

October 19, 2014 | 7 Comments

Where do ideas begin? How are they spread? Researchers at GDI, an independent think tank in Zurich, consider such questions. They study significant creative intellectuals in our world. Seven novelists made their most recent list of Top 100 Global Thought Leaders. Japanese writer Haruki Murakami was one of them, at Number 47 for his most notable idea: the “utopia of love.”

Murakami continues to explore aspects of the idea of love in his latest book released in English this past August: Colorless Tsukuru Tazaki and His Years of Pilgrimage, which is considerably easier to tote around than his last one—if you like tactility in your tomes. The story of Colorless Tsukuru Tazaki spans a mere 400 pages, whereas Murakami’s previous novel, 1Q84, clocked in around 1,000. Tazaki is also more compact, making it a delight to hold.

I have a Kindle version as well, but I kept returning to the hardback—partly due to Chip Kidd’s masterful design. In his 2012 TED talk, Kidd said he considers what stories look like when he gives form to content: “A book cover is a distillation—a haiku, if you will, of the story.” He also designed 1Q84, in which Murakami played with ideas about the moon and love in parallel universes. One dictionary definition of the word moonstruck is “in another world,” which certainly fits the themes of 1Q84—almost as if they arose from a line by Ovid writing of love in his narrative poem Metamorphoses: “It’s not as though the moon had interposed its own pallor between the earth and you.”

Which makes it all the more interesting, then, to find Murakami’s book that followed 1Q84, the recent Colorless Tsukuru Tazaki and His Years of Pilgrimage, segueing so neatly into Ovid’s very next line in Metamorphoses: “Love is the force that leaves you colorless.”

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