Waiting for my book to arrive, I’ve felt strangely adrift. Although its publication date is May 1, books go on sale on or about April 15. Which is about when I’m hoping for advance reviews in the trade press: Booklist, ForeWord, Kirkus, Library Journal, and the biggest dog in this pack: Publishers Weekly.
Advance notices are important because they’re read by major reviewers, editors, and booksellers. Not to mention by Hollywood producers and directors. (Note to Wes Anderson: My wife would love Meryl Streep to play her; Brian Cranston could certainly do justice to me, though, knowing you, you’ll probably hire Bill Murray.)
But my true hope is simply that by getting advance reviews, Barnes & Noble will stock my book in its stores. It is listed on the B&N website. But the physical book world is still old-fashioned, and a web notice doesn’t mean my book will enter a bricks-and-mortar building.
I campaigned for books for 11 years at Indiana University Press and Ohio University Press/Swallow Press, where I ascended to marketing manager and also helped acquire books and reprints, including the classic farm memoir RFD, by Charles Allen Smart, The Sheep Book, by Ron Parker, and All Flesh is Grass, by Gene Logsdon. It still surprises me how few authors (and smaller presses) know how the game is played.
Here are the steps . . .