The first two times I opened [sic]: A Memoir, I was impressed by Joshua Cody’s sentences—cool, syntactically complex, allusive. But I didn’t keep reading it because was working on my own book and sensed immediately that his high-flying persona was at odds with my attempt at a sincere one.
Late in 2013 I made it through [sic] and admired it, so refreshingly different from my own writing—or almost anyone’s. I wouldn’t try such a performance and couldn’t sustain one for long if I did. A possible cost of Cody’s approach is that I always felt distanced from him. How much “knowing” and liking a memoirist matters to you is intensely personal, but partly because of this, at times reading [sic] my mind wandered. Cody’s memoir showcases not only the rewards but the risks of a flamboyant (some would say egoistic) persona.
American reviewers generally raved [sic] (see the appreciative review in the New York Times Sunday Book Review), while it got a cooler reception in Europe—the Guardian’s review’s headline: “Joshua Cody’s postmodern memoir of terminal illness is too busy being clever to engage the reader’s feelings.” Guardian reviewer Robert McCrum called Cody “too cool for school” and said, “Part of the essential vanity of this publication is that Cody has been horribly overindulged, and allowed to lard his manuscript with illustrative material. [sic] is a book about sickness that should have been sent to the script doctor. It’s a mess; worse, it’s a pretentious mess. Descended from that great Victorian exhibitionist, ‘Buffalo Bill’ Cody, it’s almost as if he’s genetically programmed to perform to the crowd.”
But the pervasive gut-level response of Amazon’s crowd of readers was rage.